Building What’s Next. Together. Introducing the Brickbuilder Partner Network for the Agentic AI Era

Summary

The Brickbuilder Partner Network is a newly established global partner program aimed at fostering growth and innovation among consulting firms, independent software vendors (ISVs), and data providers in the context of Agentic AI. The program introduces a unified tiering structure and a 'Velocity' incentive model that aligns partner success with customer lifecycle consumption. This initiative reflects a shift from traditional AI experimentation to the deployment of intelligent systems that actively drive business outcomes. The network aims to empower partners to leverage bespoke, industry-specific assets to tackle complex data challenges, ultimately enhancing collaboration and co-innovation in the AI landscape.

Key Learnings

• 1The Brickbuilder Partner Network introduces a unified tiering structure that simplifies partner engagement and recognition across various partner types.
• 2The 'Velocity' incentive model redefines partner economics by focusing on lifecycle value rather than just bookings, promoting sustainable growth.
• 3Investments in AI-driven advocacy and demand generation are crucial for partners to differentiate themselves in a competitive market.
• 4Specialization programs are essential for showcasing verified expertise, allowing partners to stand out in a landscape filled with generalists.
• 5The shift towards productized service delivery enables partners to transform complex implementations into immediate business impact.

Who Should Read This

Senior Partnership Managers in AI-driven consulting firms looking to enhance their engagement strategies and maximize growth opportunities through innovative partner programs.

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